Organizational Overview

The California Apartment Association (CAA) is the nation’s largest statewide trade association serving the rental housing industry.  CAA’s diverse membership includes thousands of individuals and companies who own/manage rental housing and apartments in California.  CAA is committed to helping its members provide quality rental housing in California. The association's focus is on advocacy, education and compliance for it's members.

Position Summary

The California Apartment Association (CAA) seeks a results-oriented Marketing Director responsible for developing and implementing strategies that expand CAA membership, increase participation in CAA programs and services, and strengthen the Association’s value proposition to California rental housing providers.

The Marketing Director will have three primary areas of responsibility:

1. Grow membership among independent rental property owners, with particular emphasis on owners of single-family rental homes, duplexes, triplexes, and fourplexes.
2. Increase awareness and utilization of CAA programs and services, particularly compliance and education courses, CAA Forms, and insurance programs.
3. Support CAA’s management company members by developing marketing materials, communications, and other tools that help management companies demonstrate the value of CAA membership to their owner-clients and encourage payment of CAA dues.

This position requires a marketing professional who can translate CAA’s advocacy, compliance resources, education, and business services into a clear and compelling value proposition for rental housing providers.

Primary Responsibilities

Independent Rental Owner Membership Growth-

• Develop and implement a comprehensive marketing strategy to substantially increase CAA membership among independent rental property owners throughout California.

Marketing CAA Programs and Services-

• Develop and execute marketing strategies that increase member and nonmember awareness, participation, and utilization of CAA programs and services.
• Primary areas of emphasis include: Compliance and Education, CAA Forms, Insurance
  

Management Company Marketing Support-

• Develop a coordinated marketing program to support CAA management company members and strengthen their ability to communicate the value of CAA membership to their property-owner clients.

Marketing Strategy and Management-

• Develop an annual CAA marketing plan with specific objectives, strategies, budgets, timelines, and performance measures.