Outreach and Sales Lead

Summary of Role 

The Outreach and Sales Lead reaches out to key stakeholders, members, volunteers, Conference Centre clients, vendors and sponsors. The OSL manages the annual section enrollment process, assists in coordinating the fulfilment of sponsorship agreements, works with the Conference Centre on key marketing initiatives and oversees incoming calls regarding Ontario membership inquiries along with some outreach for annual billing for Ontario.

Reporting Relationship

The Outreach and Sales Lead reports day to the Director of Key Partnerships and Outreach Marketing.

General Responsibilities

Outreach

Conduct direct outreach to key stakeholders (firms, associations, thought leaders, etc.) for OBA events including PD, conferences, awards dinners, regional events, and volunteer opportunities (including listings on the OBA’s Pro Bono Portal).
Coordinate the distribution of targeted marketing materials tailored to key stakeholders.
Conduct phone outreach to leads for OBA events and products as assigned. 
Conduct outreach to potential members as appropriate.
Act as the primary contact for incoming inquiries related to OBA sections.
Act as the primary contact for incoming inquiries related to OBA services not covered by other department staff (e.g., Lawyers Link).
Act as the primary contact for all incoming membership inquiries received at OBA (phone, email, other).
 

Sponsorship 

Maintain an up-to-date overview of all commitments outlined in sponsor agreements, including deadlines, requirements, and responsible teams.
Work with internal teams and external partners to organize and coordinate the tasks needed to deliver on sponsorship commitments.
Act as a central point of coordination between the Sponsorship Manager and the teams responsible for delivering sponsor deliverables.
Keep records and supporting materials confirming that sponsor deliverables have been completed and escalate any issues or risks to the Sponsorship Manager.
 

Sections

Execute the annual section enrollment campaign and group enrollment program.
Assist with section enrollment campaigns throughout the year.
 

Conference Centre 

Assist with outreach and marketing efforts for the OBA Conference Centre and JUST Offices.
Conduct outreach to potential clients.
Oversee execution of firm recognition and marketing in conference Centre.
Update marketing websites with current information, photos, and other relevant content for the Conference Centre and JUST. Offices
Monitor and update social media and website content for the Conference Centre
Capture photos and videos of the Conference Centre in action and at events, filing and storing them on a shared drive.