Description

Job Description:
PRIMARY PURPOSE OF POSITION:Reporting to the Associate Vice Chancellor for Alumni Relations, the Director for Marketing and Digital Engagement will be responsible for developing a comprehensive, measurable, and data-driven strategy to better connect and engage the ECU alumni community.Develop and Execute Model Alumni Marketing Strategy - (35%)Lead the Marketing and Communications efforts and identify core audience segments of the ECU Alumni Association.Create layered strategies to penetrate identified market segments, utilizing digital, tactile, and social media assets.Produce alumni marketing and communications collateral (email campaigns, newsletters, social posts, platform messaging, promotional items, mailers, solicitation letters, texts, etc.) that promote alumni engagement and events and achieve institutional goals and objectives and bolster the ECUAA.Development and management of benefits and services that add value to alumni experience and generate revenue for essential programming.Update and maintain the ECU Alumni Association official website, www.PirateAlumni.com, including updated design, easy-to-navigate site layout and refreshed content and imagery.Illustrate timelines and goal dates through the production and upkeep of an annual marketing and communications calendar.Implement an alumni marketing and communications strategy leveraged around best practices, proven techniques, and concrete results.Harness the power of creative storytelling to capture and re-share captivating accounts of ECU alumni across multiple channels.Ensure consistency of tone and design in all alumni marketing, communications, branding and publications that promote ECU Alumni as a division of University Advancement.Work with the ECU Office of Annual Giving to develop and implement an annual donor stewardship plan, including former Life and Centennial Members of the ECU Alumni Association.Maintain Effective Internal Marketing and Communications Processes (30%)Oversee project workflow for internal projects that meet deadlines.Coordinate best use of marketing and digital engagement resources.Work with alumni engagement staff to efficiently execute alumni and campus partner marketing requests within the immediate community and regions.Fulfill marketing and communications requirements of all fully executed affinity marketing, advertising and sponsorship agreements between the ECUAA and third parties.Collaborate with colleagues across University Advancement to ensure all marketing and digital engagement align with branding standards and timely deployment.Administration and Team Leadership (25%)Facilitate alumni data requests as needed through Advancement Services.Assist the AVC in developing and managing annual budget allocations for association marketing and communications.Manage and motive a highly effective team of direct report personnel.Contribute to a positive team culture and a spirit of partnership.Work alongside with alumni volunteers of the ECUAA Board to support goals of board committees and the organization as a whole.Other Duties as Assigned (10%)Attend and assist with alumni events as requested.Maintain positive and professional relationships with key campus partnersSupport the mission of the ECU Alumni Association.

Minimum Qualifications:
A bachelor’s degree in communications, sales, and marketing, or related field.A minimum of five progressive years’ experience in alumni relations, public relations, sales and marketing, or non-profit organizations.A minimum of three years of relevant leadership experience in membership or affinity drive programs recognized for their strength of engagement and effectiveness.Experience in fields such as educational advancement, not-for-profit administration, sales and marketing, and other client-centered professions.Excellent oral and written communication skills.

Special Instructions to Applicants:
East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. In addition to submitting a candidate profile online, please submit online the required applicant documents:Curriculum VitaeLetter of InterestList of Three References (noting contact information)Applicants must be currently authorized to work in the United States on a full-time basis.

Date Initial Screening Begins:
08/30/2024