Description
Further Triennial seeks a full-time Marketing and Communications Specialist to help develop and express the voice of the Triennial in the lead-up to and throughout the 2027 exhibition season (March 10–June 10, 2027). Further celebrates the offbeat and wildly creative spirit of Northern California. We are looking for someone who can shape a singular and recognizable voice that captures the offbeat sensibility of the Triennial in a way that is unique and engaging for audiences.
The Specialist will be the primary content creator for Further Triennial’s digital communications—writing, editing, and adapting content across email, social media, website, and partner-facing materials. This is a hands-on role for someone who enjoys experimenting with language to create a distinctive brand voice, translating complex ideas into engaging content, and being on the ground to document events, programs, and collaborations to engage with visitors and create compelling content. This person will also assist with tasks related to paid marketing and public relations.
Background
Taking place across 70 Northern California-based visual art venues from March to June 2027, Further Triennial will premier exhibitions and programs that explore the art of Northern California from 1945 to the present. During this three month period, museums and arts spaces–large and small–will come together to spotlight contemporary artists, share untold histories, and explore themes that highlight the region’s innovative thinking, offbeat sensibility, and artistic expression.
Role
Working closely with the Marketing and Communications Director and broader team, the Marketing and Communications Specialist will develop and maintain a consistent, compelling voice for the Triennial across all digital channels, with an emphasis on social media and email marketing. The role blends strategy and execution, with an emphasis on ideating, writing, editing, and producing tailored content for different audiences and platforms. The role is ideal for a creative, organized, detail-oriented writer who loves content generation and wants to be deeply embedded in a major regional arts initiative.
TO APPLY
Please use our application form to submit a single PDF file with the following: a resume, cover letter, and 2–3 work samples–including both a newsletter or similar, as well as samples from a social media campaign.
Candidates should expect two interviews as part of the process–the first with the Marketing and Communications Director, and the second with the broader Further Triennial team.
Candidates who advance to the second interview will be asked to complete a content creation exercise and respond to a question about content examples they find inspiring, including what makes those examples distinctive brand voices.
Due to the high volume of applications received, we are unable to provide individual application status updates. We will contact only those candidates selected for an interview.
Requirements
Responsibilities
Voice and Content Development
- Help define and refine a distinctive voice and tone for the Further Triennial across all owned communications platforms
- Write, edit, and copyedit content for email, social media, web, and partner use
- Create graphics, videos, and other designed content for social media and email using templates and brand guidelines developed by graphic design partners
- Adapt core messaging for different audiences and channels while maintaining consistency
- Collaborate with staff, designers, and consultants to align content with project milestones
Email & Digital Communications
- Plan and produce a content-driven email calendar leading up to and during the Triennial (estimated cadence: one newsletter/month in advance + special announcements, weekly+ emails during Triennial season)
- Draft newsletters, announcements, invitations, and updates
- Manage production, approvals, distribution, and basic list segmentation using Mailchimp or similar platforms
- Track performance and adjust content based on engagement
Social Media & On-the-Ground Coverage
- Create and manage a social media content calendar, with an emphasis on Instagram, that outlines a clear cadence and builds enthusiasm for the project (estimated cadence: 2 feed posts / week through August; 2-3 posts/week through January; 3-5 posts/ week through Triennial season)
- Develop strategy to increase user engagement and expand social media following
- Liaise with partners to source images, gather and share content, and collaborate on posts
- Write captions and create simple graphics or videos to support posts
- Develop creative strategy and provide on-site coverage of events, exhibitions, and partner programs, including weekly spotlight Saturdays, opening and closing events, and major partner programs
- Monitor engagement and respond as appropriate
- Work in collaboration with marketing consultant and digital marketing agency to determine social ad spend and boost posts as relevant
- Track posts by partner organization and region to ensure balanced visibility
Press Support
- Provide support with press release writing and press kit development as relevant
- Assist with gathering press images, developing captions sheets, and other media-related tasks as necessary
- Assist with press event planning, logistics, preparation, and run-of-show
Coordination & Collaboration
- Liaise with internal teams, partners, and consultants to ensure timely and accurate communications
- Maintain spreadsheet/database/tracking of sponsor needs and plan content to fulfill all requirements
- Create and/or assist with digital promotional materials and partner toolkits
- Participate in regular planning meetings and contribute ideas to strengthen audience engagement
- Track content in shared databases, upload content to content management systems, and utilize schedulers to publish content across digital channels.
Qualifications
- 4+ years of experience in marketing, communications, or content creation, preferably in the arts or cultural sector
- Excellent writing and editing skills, with strong attention to tone, clarity, and detail
- Expertise tailoring content across platforms (email, social, partner communications)
- Proficiency with email marketing platforms, social media tools, graphic design tools, and content management systems (including Mailchimp and Canva)
- Strong organizational skills and ability to manage multiple deadlines
- Interest in contemporary art and regional cultural ecosystem
- Interest in developing provocative and unexpected social media activity and campaigns
- Interest/experience with graphic design and video production is a plus
Additional Requirements
Candidates must live in the Bay Area and be willing to work flexible hours, including occasional nights and weekends during event periods. The role requires travel throughout Northern California to attend and document partner events, many of which have limited or no access to public transportation. A valid California driver’s license and access to a reliable personal vehicle are required. Mileage will be reimbursed according to organizational policy.
Reporting and Compensation
This is a full-time, exempt, hybrid, time-limited position supervised by the Marketing and Communications Director, concluding following the close of the Triennial in mid-June 2027.
- $75,000 annual salary
Further Triennial offers a comprehensive benefits package for full-time employees, including:
- Health, dental, and vision insurance coverage
- Paid vacation, sick leave, and holidays
- 401(k) retirement plan with employer contribution
Physical Requirements
Frequently moving to/from various work areas; communicating by phone and email; frequently remaining in a stationary position; expressing oneself and exchanging accurate information; frequently moving to/from off-site meeting and/or event locations; frequently moving supplies and/or equipment weighing up to 30 pounds. Locations will vary and are often outdoors in various weather conditions.
Equal Opportunity
Further Triennial is an equal opportunity employer and we are committed to creating a diverse, inclusive, and empowering workplace. We believe that having staff with diverse backgrounds enables us to better meet our mission. We recognize that opportunities in the arts and other creative industries have historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage all interested individuals to apply.
