Description
Virginia Mennonite Retirement Community (VMRC), located in Harrisonburg, Virginia, seeks a strategic, mission-driven, and innovative executive to serve as its next Chief Sales and Marketing Officer. This is an exciting time to join a Christ-centered community that cultivates compassion, integrity, and respect for aging well and living fully.
Reporting directly to the Chief Executive Officer (CEO), the Chief Sales and Marketing Officer (CSMO) serves as the senior executive responsible for driving occupancy, strengthening brand reputation, and ensuring a seamless prospect-to-resident experience across the organization's full continuum of care. This role oversees strategic planning, sales growth, strategic marketing, and communications. The CSMO will manage a multidisciplinary team that includes sales, marketing, and community refurbishment. VMRC’s CSMO will drive data-driven strategies, high-touch sales management, and integrated performance marketing efforts that support the organization’s mission, financial performance, and long-term market position.
Virginia Mennonite Retirement Communityis a faith-based organization deeply committed to their Christian Missionofcultivating compassion,integrity,and respect for aging well and living fully.VMRC honorstheirorigins as a Christ-centered organization rooted in Anabaptist traditions of stewardship, service,justice,and compassion, while welcoming persons of all faiths,backgrounds,and beliefs.The organization has $34 million in operating revenues and $107 million in assets, offering independent living, assisted living, nursing, and memory care services to over 750 residents with a dedicated staff of over 400 individuals.
The ideal candidate will have significant experience in a Life Plan, CCRC, or related environment with a focus on marketing, sales, communications, and branding across the full continuum of care. The successful candidate will prioritize hospitality, wellness, and quality of care and create alignment across the organization. Building strong relationships with VMRC's CEO, residents, staff, and executive team is a key priority for the new leader. Successful experience building and leading high-performing teams is essential for the role.
Confidential expressions of interest, nominations, and applications are welcome and can be made via theWittKieffercandidate portal. Inquiries and questions concerning this search may be directed to theWittKieffersearch consultants, Lisa DeSimoneArthurand Roxana Woudstra at:rwoudstra@wittkieffer.com.
